This product is the result of a Wunderman Thompson design thinking workshop called COLLISION, in which my team was tasked to design a solution to PhRMA’s ongoing challenge in informing the public about its commitment to encourage the discovery of new medicines and cures for patients by companies engaged in pharmaceutical and biopharmaceutical research. The outcome was an NPR podcast series that speaks to the real life impact that PhRMA has on the american people and healthcare in general. We also recommended paid media platforms (in this case via POLITICO) in order to achieve proper deployment. This solution was was completed in only 24 hours, from empathy to prototype, and was awarded first place.
This Pfizer sponsored website serves an educational purpose in offering an insides's look into life with rheumatoid arthritis. The scope of work involves a high profile integrated campaign which uses a data driven approach from concept to deployment. My involvement included user experience research and strategy, usability testing, brand design, prototyping, and analytics. Arthritis.com exceeded expectations in terms of registration count, blog article traffic, and social media presence. Link to Arthritis.com
This independent exercise stems from my interest in future tech and the possibilities it could bring. In this case, I explored the concept of Uber evolving to offer airline services. I imagined this simple concept and set on to use my UX expertise to create a high fidelity prototype in order to elegantly demonstrate how users will be able to interact with this new service. I also took advantage of Apple's watchOS features to introduce new complications such as in-flight Airplay entertainment control, flight map geopositioning, ETA, provenance and destination time, meal service countdown, and destination weather. All of which is displayed clearly while utilizing a dark color palette in order not to disturb fellow passengers in a low light airplane cabin environment.
This data driven case study presentation was made possible thanks to design thinking workshops conducted with Boehringer Ingelheim and numerous internal card sorting sessions at Wunderman Thompson, throughout which I was able to visually translate all the collected data points into a digestible representation that allowed us to identify new marketing opportunities throughout the day of a healthcare practitioner.
These presentation and infographic print pieces are part of a museum exhibition that promote the findings of the Genographic Project; a multi-year genetic anthropology study launched by the National Geographic Society and IBM. Read more about the Geographic Project
This web app is designed to provide a deeper understanding of the scope of USAID's investments and the result throughout the world. This project has a heavy emphasis on infographics design and a modular UX behavior that offers a frictionless experience. Link to USAID
This sponsored-content website delves into the wonders of chlorine despite the preconceived notions that are affiliated with it. Notably, the website highlights the role that the chlorine industry played in the eradication of the ebola epidemic that struck West Africa in 2014. Link to POLITICO
This project was commissioned by the American Society of Civil Engineers. It is intended to educate the public about the current state of American infrastructure and incite individuals to take action. The scope of work included research, digital strategy, and design. Link to the latest iOS app version.
This is a commercial real estate website that provides a one-scroll experience while offering an innovative UI pattern. Its particularity lies in the use of an anchored vertical mobile navigation that allows for an unobstructed user experience.
The XYZ Book Exchange logo was a personal typographical exercise aimed at maximizing visual impact while maintaining a sense of purity. The letters XYZ combined together form an hourglass that signifies the time needed to acquire knowledge. In addition, the suggested figure eight pays a discrete tribute the infinity symbol, which suggests the repeated lifecycle of books. Lastly, the decision behind the use of American Typewriter font was to celebrate the wealth of American literature.
